Mexico: Tiendas 3B hits 91% market penetration, outpaces Neto and OXXO

Discount Retail Chain Tiendas 3B is expanding its footprint in the Mexican retail market, achieving a penetration of 91%, according to a new study by Kantar México.

The “Consumer Insights Q1 2025” report from Kantar’s Worldpanel division reveals Tiendas 3B nearing Bodega Aurrera’s 94% penetration rate. The hard discount chain outperformed competitors like Tiendas Neto and OXXO in store visits, visit frequency, and items purchased per trip.

Fabiola de la Portilla, Director of Strategy and Business Development, Kantar Mexico, noted that Walmart de México experienced a decline in consumer spending share for the second consecutive quarter.

Tiendas 3B shoppers averaged 24 visits per quarter, compared to Bodega Aurrera’s 21, particularly in central Mexico and the Valley of Mexico. However, Bodega Aurrera retained its lead in average basket size and spending, with shoppers purchasing 11 items per visit and spending an average of MX$325 (US$17.20). Tiendas 3B shoppers bought six items and spent MX$114 per visit on average. 

“The key challenge for Tiendas 3B is to increase the number of items per basket,” said De la Portilla during the report presentation. “The foundation is in place for continued growth.”

Sustained inflation is driving the shift toward hard discount retailers, as consumers prioritize lower prices, affordable brands, and bundled promotions in single-store formats. This trend has bolstered 3B’s value-driven model.

Price clubs have also seen growth, with shopping frequency rising from 2.5 visits in 1Q23 to 3.0 visits in 1Q25, reflecting more regular shopping habits in this channel.

Read more: Tiendas 3B Hits 91% Market Penetration, Outpaces Neto and OXXO

#smartdiscount #t3b #tiendas3b #neto #oxxo #harddiscount #hd #marketpenetration #mexico #expansion #growth #development #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google