Norway: Discount, commercials and humour
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Norway: Discount, commercials and humour

Discount Retail Chain Rema 1000 made three humorous television commercials for Rema 1000, a Norwegian discount supermarket chain and market leading supermarket chain with 868 stores in Norway, in 1994 with Mr. Bean (Rowan Atkinson).


These ads were specifically created for the Scandinavian market and highlight Rema 1000's low prices through Mr. Bean's signature slapstick comedy. They were produced during a transitional period for the character, shortly before the Mr. Bean TV series wrapped up its original run.


Overview of the Commercials

The ads follow Mr. Bean as he shops and encounters typical "Bean-esque" mishaps, ultimately demonstrating how Rema 1000 offers better value than competitors. Here's a quick breakdown of each:

  1. Part 1: "No Wallet" (or "Comparing Products")

    • Mr. Bean enters the store carrying bags from a rival supermarket. He meticulously compares products (e.g., sizes, prices) on the shelves, realizing Rema 1000's items are identical but cheaper. At checkout, he discovers he left his wallet at home but still "wins" by switching stores.

    • Runtime: ~30 seconds.

    • Theme: Everyday savings through comparison shopping.

  2. Part 2: "Cheap vs. Expensive"

    • Bean juggles expensive items from another store versus Rema 1000's affordable alternatives, leading to chaotic physical comedy (e.g., dropping and breaking pricier goods). It emphasizes quality at a lower price.

    • Runtime: ~30 seconds.

    • Theme: Value without compromise.

  3. Part 3: Checkout Chaos

    • A continuation where Bean deals with the till and payment, reinforcing the "always cheaper" slogan amid his bumbling antics.

    • Runtime: ~30 seconds.

    • Theme: Hassle-free, budget-friendly shopping.


These spots were a hit in Norway and Scandinavia, blending Bean's silent, visual humour with subtle product placement. They aired on Norwegian TV and helped boost Rema 1000's brand awareness during the mid-1990s economic focus on affordability.


Where to Watch


At DRC we think the best films are the ones where we have managed to get the concept across well and at the same time play on humour, like in these one.


Enjoy watching!


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