The popular and market leading discount retail chain, Biedronka Poland, is thrilled to announce the launch of its new app, catering to its 10.5 million users. With improved functionalities, this app is set to revolutionize the shopping experience at Biedronka stores. One of the standout features is the inclusion of the Shopping List, which suggests popular products, reducing search time during store visits. Moreover, the app offers promotions that allow customers to save over PLN 8 million on average every week. With the new Biedronka app, customers can ensure they never miss any important purchases.
Starting from Monday, users will have the opportunity to benefit from the enhanced version of the Biedronka app. Depending on the type of mobile device, users can download the app from the App Store, Google Play, or AppGallery (Huawei's app store). While retaining the app's favorite features, such as Shakeomat, Only for You offers, Selected for You from the newsletter, price scanner, transaction history, and a list of nearby stores, the new version boasts additional solutions aimed at improving shopping efficiency. Notably, the new app loads faster than its predecessor, enabling a seamless and efficient shopping experience for customers, from filling their baskets to scanning their 'My Biedronka' cards during checkout.
Thanks to the innovative Shopping List feature, Biedronka customers can now bid farewell to traditional shopping lists scribbled on pieces of paper or other tools. With the new app update, customers can create and manage their shopping lists directly within the Biedronka app. Another exciting addition to the app is the availability of a dark mode, designed to enhance user comfort for those who prefer this screen position. Additionally, the new version of the app is compatible with all Huawei devices, expanding accessibility beyond those with built-in Android systems. Ewa Piechota, the Product Manager for the Applications Section at Biedronka, expressed her enthusiasm for these new features.
Notably, the new app build includes a familiar favorite, the Transaction History feature. Customers can access this tab to view their previous purchases made using the My Biedronka card. Here, they can review the amounts spent, purchase dates and locations, as well as the promotions they have accrued. Furthermore, the Biedronka app allows customers to browse selected offers on household products available in the Biedronka Home online store. By selecting a preferred item, customers can seamlessly transition to the website and make their purchases. Every day, shoppers can benefit from dozens of unique offers on products essential for every home.
With over 2 million daily users and more than 400 promotional offers published each week, the Biedronka app consistently delivers tangible savings to its loyal customer base. On average, customers save over PLN 8 million per week and an impressive PLN 32 million per month. Therefore, utilizing the app throughout the year translates to a substantial annual savings of approximately PLN 400 million for Biedronka customers. The future looks bright as Biedronka continues to prioritize customer convenience and enhanced shopping experiences through its innovative app.
