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UK: Iceland partners with Just Eat for rapid grocery delivery

Discount Frozen Food Retail Chain Iceland has teamed up with Just Eat to offer shoppers a rapid grocery delivery service from over 200 stores.

By the end of April, there will more than 5,000 of Iceland’s products listed on rapid delivery service’s app, including both fresh and frozen produce.

It will initially launch with more than 200 of the frozen food retailer’s sites, including in London, Manchester, Belfast and Leeds, with plans to roll out to more cities across 2023.

Through the new tie-up, consumers will be able to order items from Iceland for delivery in as little as under 30 minutes, via Just Eat.

Iceland Foods international and wholesale director Justin Addison said: “At Iceland our customers are our priority, and we consistently hear that they want more convenient access to our products, both on high streets across the UK and from the comfort of their homes,”

“We are excited to be partnering with Just Eat, enabling us to expand our offering with instant delivery at the click of a button.

“We strive to support our customers in any way we can, which includes providing great value, with convenient groceries, even on those days when they don’t visit us in store.”

Just Eat director of strategic accounts Amy Heather added: “Our partnership with Iceland is another big step in our grocery delivery journey in the UK, bringing even more convenient grocery options to our customers.

“Iceland is a brand that champions local communities with stores on high streets across the whole UK and we’re excited to partner with them to deliver groceries to meet the demands of even more households looking for fast, convenient grocery options.”

Iceland is the latest big retailer to sign up with Just Eat. It inked a deal with Sainsbury’s in January to roll out speedy delivery to 175 stores and pressed the button on a nationwide rollout with The Co-op in December.

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