Netherlands: Wibra posts record turnover for 2024
- DRC Discount Retail Consulting GmbH
- Jul 4
- 1 min read
Discount Variety Retail Chain Wibra has recorded record sales in 2024. The discounter is growing strongly due to its expansion strategy and will continue to do so in 2025.
Gross sales increased by 22.7 percent to 286 million euros. To put Wibra's growth in perspective, the total was 170.9 million euros in 2022 and 193.8 million euros in 2023.
The increase in turnover is therefore partly due to the substantial expansion of the store network, but like-for-like turnover also increased by 11.3 percent. Operating profit rose by 35.6 percent to 12.7 million euros.
Physical store expansion
Wibra continues to expand its store base. By 2024, a total of 31 stores were added and another 17 were converted. The new stores were opened in the Netherlands, Belgium and for the first time also in France. Last October, the discounter added this new market with the opening in Lille.
Wibra again has substantial expansion plans for 2025, says CEO Bas Duijsens: "We are aiming for a further increase in like-for-like sales and have no fewer than 58 additional stores planned in 2025." These new branches will be opened in the Netherlands, partly in former Blokker buildings, in Belgium and also in France.
Wibra is originally a family business from Epe and was founded in 1956. The discounter currently has more than 300 stores in the Netherlands, Belgium and France
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