Bolivia: Tiendas 3B wins two Effie Awards for transforming the way people shop in Bolivia
- DRC Discount Retail Consulting GmbH
- 9 minutes ago
- 2 min read
Discount Retail Chain Tiendas 3B Bolivia was awarded two Effie Bolivia 2025 awards in the categories David vs. Goliath and Retail, for its contribution to the transformation of national retail and its commitment to real savings.
Recognized worldwide as the "Oscars of marketing and effective communication", the Effie Awards reward ideas that achieve real results. Obtaining two awards in such competitive categories, and with just two years of operation in the country, represents a historic milestone for the company and for Bolivian retail.
Since its arrival, Tiendas 3B has made a clear promise: that every Bolivian can fill his or her table by spending less, without sacrificing quality. This promise is reflected in its low-price model, hundreds of unbeatable offerings, and a strong own-brand strategy that are already a favorite of its customers: San Felipe in food and beverages, Mr. Power in cleaning and home care, and Sissu in toilet paper and napkins.
"Beyond the awards, what really fills us with pride is to see how thousands of families trust us every day to take care of their pockets. We see it in the smile and surprise of our customers every time they discover how much they can save. In addition, it is an additional pride to be the only 100% Bolivian commercial company among the winners this year. While other companies belong to large international holdings, Tiendas 3B was born and raised in Bolivia, with its heart set on serving Bolivian families. This recognition also celebrates the local talent and effort that has led us to this achievement," said Andrés Zamora, Marketing and Customer Experience Manager of Tiendas 3B.
In a challenging economic context, the brand demonstrated that saving is not only a business strategy, but a form of well-being, hope and progress for Bolivian families.
During 2025, the chain tripled its year-on-year sales, increased its customer satisfaction and loyalty indicators, and consolidated itself as the preferred place to buy essential products at the best price in the country, said Alfonso Kreidler, Executive President of Tiendas 3B.
"The real achievement is not only in the numbers, but in the trust built with each neighbor who chooses to truly save. Our commitment is to continue growing without losing the essence: to be close to the people," added Juan José Landívar, General Manager of Tiendas 3B.
With 46 stores in Santa Cruz and national expansion plans, Tiendas 3B remains firm in its purpose of generating savings and well-being for Bolivian families.
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