China: Luohe, a global hub for food production

DRC Discount Retail Consulting GmbH
7 minutes ago
2 min read

Discount Retail Consulting's management continued their journey as part of its business development trip to China (see our previous post on Yiwu). DRC was invited by the management of Luohe City Investment Industry-Finance Technology Company Ltd., which is part of the Central-Southern Henan Digital Industry-Finance Platform, located in Luohe, in south-central Henan Province, about 150 km south of Zhengzhou (population 12 million).

Luohe is renowned for its over 7,000 food manufacturers and is a well-known city for food processing, producing cereal and oatmeal products, nuts, biscuits & pastries, potato chips, shrimp crackers, various snacks, instant foods, meat products, dairy products, beverages, condiments, and more.

The Platform mentioned was launched in late December 2024 and has already attracted 1,786 enterprises (including 1,110 food companies). The management aims to integrate over 750,000 premium SKUs through its technology platform with leading e-commerce and supply chain platforms (including JD.com, Alibaba, and YITONG). All these products are part of a self-operated selection pool, which utilizes big data and artificial intelligence analytics to provide comprehensive product selection services for channel partners and consumers.

In addition to the virtual approach, the Platform has created an offline brand pavilion, showcasing over 660 renowned brands (such as Shuanghui, Weilong, Coca-Cola, CP and Cargill).

With this visit we started the cooperation between Luohe City Investment Industry-Finance Technology Company Ltd and DRC developing Luohe's food business develop outside China. We extend our gratitude to Mr. Jiangpeng and his team for hosting us, presenting us their city and sharing their vision. Special thanks to Mr. Zhai for guiding us and making this trip possible.

If you are interested in any kind of product, please contact us here.