China: Yiwu, the world’s capital of non-food general merchandising goods
- DRC Discount Retail Consulting GmbH
- Oct 30, 2025
- 1 min read
Updated: Nov 3, 2025
Discount Retail Consulting's management recently undertook a business development trip to China, including a visit to Yiwu, located about 1,000 km southwest of Shanghai. Yiwu is home to over 75,000 company booths spread across six expansive multi-level buildings, offering 2.1 million commodities that encompass nearly every conceivable type of small commodity. They provide every non-food category, catering to businesses with the most competitive prices! From clothing, home appliances, cosmetics, fashionable accessories, stationery, electronics, tableware, tools, and toys, to seasonal decorations and trendy gifts, you'll find both high-volume and niche options all within these six large buildings. It's truly impressive.
This international marketplace allows importers, distributors, and retailers to purchase a wide variety of non-food products in bulk directly from Chinese manufacturers or their agents, already exporting to over 210 countries worldwide.
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