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China: Unlocking Billion-Yuan Hero Products at an Exclusive Executive Advisory Session in Shanghai

Writer: DRC Discount Retail Consulting GmbH
DRC Discount Retail Consulting GmbH
17 hours ago
2 min read

On August 28, 2026, Discount Retail Consulting GmbH (DRC) took center stage alongside industry leaders in Shanghai at an exclusive, closed-door CEO Advisory Session (中国大消费CEO闭门私董会). Organized by the China Consumer CXO Innovation Center, the event brought together over 100 top retail decision-makers, consumer brand founders, and channel leaders to address one of the most critical challenges in modern retail: How to Efficiently Build Billion-Yuan Hero Products and Dominate Key Distribution Channels.


Bridging International Hard Discount Strategy with Chinese Market Dynamics

Representing DRC, Executive Partners Marc Houppermans and William Snollaerts joined an elite roster of keynote speakers and retail strategists. Sharing key insights on how global discount mechanics, private label development, and hyper-efficient assortment strategies can be adapted to thrive in China’s rapidly evolving FMCG landscape.


The executive workshop focused on actionable methodologies across six core modules:

  • Hero Product Methodology: Deconstructing the framework behind building 100-million and 1-billion-yuan SKUs.

  • Dual Case Studies: In-depth analysis of successful product rollouts and channel scaling.

  • Omnichannel Strategy: Balancing traditional retail, discount channels, and digital trade.

  • FMCG Innovation: Insights from top product creators behind leading snack and food brands.

  • Retail System Selection: Understanding the buyer logic across China’s premier retail networks.

  • Direct Channel Matchmaking: Connecting brand innovators directly with key decision-makers during an exclusive executive dinner.


A Powerhouse Gathering of Retail & FMCG Leaders

The event featured a distinguished lineup of experts sharing operational playbooks alongside DRC:

  • Wang Bin: Chief Advisor to 6 listed companies and creator of 10 two-billion-yuan hero products.

  • Shi Kaiming: Founder & CEO of Royal Tiger (皇家小虎), creator of 5 consecutive 500-million-yuan hero products.

  • Zhou Weiping: Founder & CEO of a1 Snack Lab (a1零食研究所).

  • Jeff Wang: Former PepsiCo Head of Omnichannel Sales, bringing 30 years of channel experience.

  • Xu Shaochuan: CEO of Muji Long (麦德龙), overseeing 35 billion RMB in annual sales.

  • Wu Haibin: General Manager of FamilyMart China (FamilyMart 全家).

  • Zhu Luxing: General Manager of Huayi Direct Selection (惠宜选).


Driving the Future of Discount Retail

As China’s consumer market increasingly prioritizes value, efficiency, and strong private label offerings, DRC continues to advise retailers and FMCG manufacturers on navigating format transformation. By combining international hard discount principles with local market intelligence, DRC empowers businesses to optimize their product portfolios, streamline supply chains, and build lasting competitive advantages.





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