Colombia: 98% of households in Colombia buy at discount chain D1

Discount Retail Chain D1 Colombia opened this year more than 200 stores and operating 2,700 stores by the end of 2025, with 26,000 employees and operating19 logistics centers in the country.

Christian Bäbler is the CEO behind the growth of D1 recently held a rare interview with El Espectador on the economic and commercial business focus of D1. Bäbler tells why D1 entered the category of "fresh", talks about the investigation of the Ministry of Labor for labor issues, tells why the stores in border areas are the ones that sell the most and explains why the logic of D1's business is to simplify it and not to make it more complex. Despite the size, as according to the ranking of the Supersociedades, D1 is the fifth company with the highest turnover in the country. "We want to be the first purchase option for all Colombians," he says, just after releasing a blunt fact: "98% of households in Colombia buy in D1.

Read more: "98% of households in Colombia buy from D1" | THE SPECTATOR

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