Denmark: 365 discount tests its new Concept store 2030

Discount Retail Chain 365discount, owned by Salling Group which is also owner of Netto, is dedicated to enhancing customer satisfaction by improving operations, employees, management, and their product range. This commitment has paid off. 365discount has observed rising customer and employee satisfaction and introduced hundreds of new products from the Coop, Änglamark, and Irma series, among others. This focus led them to become the fastest-growing chain per store in the market in 2025, while also achieving solid financial progress for the second consecutive year.

Now, it is time for them to focus on their store concept, where they interact with customers daily. Recently, they opened their first pilot store at Rødovrevej 210, introducing the concept called Concept 2030.

This is not just another store opening for them. It represents the culmination of months of strategic planning and a clear vision of how they want customers to experience 365 in the future. Their new Concept 2030 has been developed based on shop-alongs, customer interviews, and extensive input from talented employees across 365 and Coop.

Some of the new features customers will find in the store include:

• A new interior design that makes shopping easy, calm, and manageable

• More space for everyday categories such as fruit, vegetables, and cold cuts

• New inventory that simplifies keeping the shelves stocked

• An even greater selection of quality products from their strong own private label products ranges series – branded: Coop, Änglamark, Irma, and Thise

• A brighter, more attractive, and inviting store, featuring an improved logo, facades, lighting, employee uniforms, signage, and more

• All at discount prices, the same prices that won B.T.'s price check earlier this year.

The store was developed and opened in record time, taking less than four months from vision to reality. It's truly impressive! A huge thank you to all colleagues across 365 and Coop who contributed from Properties, Strategy, Operations, Assortment, Marketing, Supply Chain, Logistics, Category, Space, and many more. They are very impressed by the quality, cooperation, execution skills, and especially the speed of their work.

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