Germany: ALDI adds more plant-based foods

Discount Retail Chain ALDI is consistently continuing its #Ernährungswechsel and is publishing its Nutrition Report for the third time. In doing so, the company is making its progress in its commitment to a balanced and more sustainable diet transparent: With targeted measures, ALDI has been able to optimise the sugar and salt content in numerous products, expand its range of plant-based foods and create even more transparency for consumers.

ALDI is expanding its share of plant-based products and already carries more than 1,400 vegan-labelled products throughout the year, more than twice as many as in 2021. In order to transparently show its customers the progress made in expanding its plant-based range, the discounter publishes the plant-based portion of its food range, this year based on the WWF's extended calculation method.

The plant-based share is 56.4 percent, the animal-based share is 43.6 percent. In addition, ALDI supports the proposal to tax plant-based alternative products at the reduced VAT rate of seven percent in the future. The supply of plant-based protein sources also plays an important role in the gradual implementation of the Planetary Health Diet in the range.

Therefore, the company plans to adopt a protein target, ideally in lockstep with all German food retailers. "ALDI is living up to its great influence on the nutrition of its customers by disclosing the plant-based content of its range and promoting uniform measurement according to the WWF method," explains Dirk Liebenberg, Head of Corporate Engagement ProVeg.

"This step gives the entire industry an important impetus for greater transparency and collaboration to make it easier for consumers to eat a more plant-based diet. It is now crucial that the industry ambitiously designs its goals and measures to achieve this. Because with ambition, an impetus becomes the industry standard."

Less sugar and salt, more transparency for everyone

ALDI continuously reviews and optimises the recipes of its own-brand products – e.g. in the sugar and salt sectors. Among other things, the recipes in the cereal and frozen pizza range have been revised: Compared to 2014, 400 tonnes of sugar have been reduced in the cereal range.

This corresponds to approximately 17 truckloads of 25 tons each. The frozen pizza range has also been revised: Compared to 2014, a total of 21.8 tons of salt were saved, equivalent to the weight of approximately 11 average passenger cars. ALDI is also creating greater transparency for consumers with the Nutri-Score: All ALDI private label products are now labeled with the Nutri-Score.

Making Conscious Eating Easy

ALDI wants to make it easy for its customers to eat a balanced and more sustainable diet. Dr. Julia Adou, Director of Sustainability at ALDI, explains: "Conscious eating is an important lever for greater sustainability and personal health, as a basic supplier, we embrace this responsibility. The Nutrition Report shows how we are making this accessible to everyone with clearly defined measures and a wide range of products." In the nutrition report, customers will find not only specific measures implemented by ALDI, but also practical everyday tips for conscious shopping and a balanced diet. Further information can be found in the ALDI nutrition report: Nutrition Report, Actively promoting conscious nutrition.

Read more: Sustainability: ALDI SOUTH puts more plant-based foods on the shelves ‹ Fruchtportal

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