Discount Retail Chain Lidl's owner Schwarz Group has announced plans to invest 200 million euros in its online business Schwarz Digits.
According to RetailDetail, the investment will underpin Kaufland's digital expansion, allowing the chain to launch e-commerce in two new markets Austria and Poland.
Consumers in Poland will also be able to shop online and shop in stores, while consumers in Austria will only be able to make online purchases, as the company does not have any stores in the country yet.
Last year, the retailer also launched online stores in Slovakia and the Czech Republic.
In addition, the investment will help Lidl to improve its multichannel business and the profitability of its online business.
Last year, the digital channel recorded sales growth of 12.1%, from 1.73 billion to 1.94 billion euros, but also a growth in losses from 71 million to 219 million euros.
Read more: InStore
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