Discount Textile Retail Chain Pepco Group, a discount retail chain that includes the Pepco, Dealz and British Poundland brands, has announced the opening of its hundredth Pepco store in Italy.
The new Pepco store is an important point in the Group's expansion.
The Pepco retail brand is a European brand and operates in 17 countries.
The Pepco Group plans to start operations in Portugal and Bosnia and Herzegovina by the end of 2023.
The opening of the store in the Parco Da Vinci Shopping Center in Rome is a significant achievement of the group, which proves the success of its pan-European expansion program, after regular openings of new stores in recent years both in new markets and in those where it has already been present. Pepco already has more than 3,000 stores from Estonia in northern Europe, to Italy in the south, and from Spain in the west to Bulgaria in Eastern Europe.
Western Europe is an increasingly important market for Pepco with stores already operating in Spain, Germany, Austria and Greece, and further expansion only underlines that the whole of Europe is within the Group's reach. In March this year, Pepco opened its hundredth store in Serbia, strengthening its presence and benefiting from the strong demand for its products in the country. Pepco is also in the process of implementing plans to enter the Portuguese and Bosnian markets this year. Pepco's success in Italy, a country known for its style, high-quality apparel and luxury goods, demonstrates the strength of the Group's unique sales format, including its highly popular clothing and diverse offering, including 500 product categories at leading prices, including men's, women's and children's clothing, as well as home products, toys and cosmetics.
The chain also offers limited collections, licensed products and seasonal goods on the occasion of, for example, the return of students to school or Christmas. Most of the products sold under the Pepco brand are supplied by the Group's integrated purchasing department, Pepco Global Sourcing (PGS).
The Pepco Group plans to open at least 550 new stores on a net basis in fiscal year 2023, mainly under the Pepco brand. It is also constantly developing the presence of its second brand Dealz, primarily in Poland. As a result, the Group will continue to create thousands of new jobs across Europe, providing a growing number of customers with access to its popular and diverse goods. "The opening of the hundredth Pepco store in Italy is a unique moment for the Group and a key moment of our expansion in Western Europe, accompanied by a positive response from customers there. Our profitable store opening program is seeing success after success, and the enticing prices in our stores and market-leading variety of discount merchandise ensure strong demand for our goods," said Trevor Masters, CEO of Pepco Group.
"We are fully committed to supporting customers looking for savings by offering an unparalleled range of products with outstanding value for money and convenience. Our ongoing expansion will enable us to deliver goods to a growing number of people," added Masters.
Read more: https://www.dlahandlu.pl/nonfood/pepco-podbija-kolejny-kraj-100-sklepow-na-liczniku,117558.html
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