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Poland: HalfPrice has one of the highest results in the retail sector

Discount Variety Retail Chain HalfPrice, the off-price concept of the CCC Group, is dynamically increasing the scale of its operations, the network already has 180 stores and will grow by another 60 by the end of the year. Expansion means rising costs, but the company emphasizes that in the long term, the business model remains extremely profitable, in the last 12 months, HalfPrice's EBITDA margin was 18%, which is one of the highest results in the industry. HalfPrice, an off-price concept of the CCC Group, is dynamically increasing the scale of its operations. CCC will open 60 more stores by the end of the year


At the end of the second quarter of 2025, the chain already had 180 stores, including 48 opened in recent months. Retail space increased by 45% year-on-year, and by the end of 2025. HalfPrice plans to open another 60 stores.


"We are not slowing down, even if in the short term the expansion puts a strain on profitability. We invest in employee training and stocking new locations, accounting for costs on an ongoing basis," emphasizes Łukasz Stelmach, Vice President of the CCC Group.


Logistics and inventory. There will be a new warehouse for HalfPrice

In 2026, a new warehouse dedicated to off-price logistics is to be launched, which, as announced by the management board, will reduce storage costs by up to half and improve profitability by an additional percentage point. The company is also accelerating the turnover of goods and refreshing inventory. Sales in the second quarter increased by 22%, while warehouses only increased by 5%, which means a reduction of 28% per square meter.

"Not everyone in the full price segment did well with the SS25 season. (Spring/Summer 2025) This is an opportunity for us, we are securing the best offers for HalfPrice for next year," says Stelmach.


Private Label Manufacturing & Branding

An increasing part of the offer are own private label products and licensed brands, clothing, footwear and accessories. This segment is growing rapidly and is expected to have a positive impact on HalfPrice's margin. "When it is more difficult at full price, off price wins, because customers are looking for quality products at a lower price," adds the vice president of CCC.


"Ultimately, HalfPrice is one of our key concepts. From the perspective of the last 12 months, it is the most profitable off-price in the world, EBITDA margin is 18%, and no other competitor in the industry can boast such a result. We look at HalfPrice from a strategic perspective and do everything to make the concept as efficient as possible.


Such rapid development means temporary investments in recognition and marketing, but the management of CCC hopes that the operating leverage effect will work in the coming quarters.


The history of the HalfPrice brand

HalfPrice is a Polish chain of off-price stores, offering products of global brands at reduced prices. The brand belongs to the CCC Group, and the first store was opened on March 19, 2021 in Polkowice. Already in May 2021, the first 10 stores were launched, m.in. in Wrocław, Szczecin, Warsaw, Tychy, Opole and Kielce.


The then President of CCC, Marcin Czyczerski, said at the time: "We are opening a new chapter in the history of the CCC Group. I believe that HalfPrice will quickly build and establish its position on the market." In turn, Karol Semik, the CCC Group's expansion director, emphasized at the time that HalfPrice was created thanks to the use of retail space after the restructuring of the CCC network: "This is a concept that will increase revenue per square meter and provide customers with an attractive offer."


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