Poland: Lidl has implemented self check outs with cameras
- DRC Discount Retail Consulting GmbH
- 4 days ago
- 2 min read
Discount Retail Chain Lidl Polska is introducing an innovative technological solution in selected stores. The new system of cash registers with cameras is not only to support customers, but also to improve the purchasing process.
In three locations in Poland, Lidl is testing self-checkouts with a built-in camera system. This technology is designed to improve the functionality of checkout counters and support customers while shopping, without registering their identity.
"Currently, we are testing a new technological solution on a pilot basis in three locations using cameras mounted at checkouts. We would like to emphasize that cameras are not used to record or identify customers. The purpose of the test is only to assess the functionality of the system supporting customers while shopping," emphasizes Aleksandra Robaszkiewicz, Director of Corporate Affairs and CSR at Lidl Polska.
The system works in a simple way: the image from the camera helps to recognize products placed on the scale, such as fruit or vegetables. The device tells the customer what may be on the scale, or suggests products whose codes could not be scanned. As Robaszkiewicz points out, "Lidl Polska attaches the utmost importance to the protection of the privacy of its customers, no personal data is collected or processed as part of the tested solution".
Cameras in self-checkouts
The new technology of self-checkouts with cameras is not surprising, it is part of Lidl's broader strategy across Europe. In Germany, more than 500 stores have already been equipped with similar systems, and the chain is planning further expansion. Since 2024, the retailer has placed bids for more than 10 thousand SCO (self-checkout) checkouts for European stores.
In the UK, Lidl is testing more advanced solutions integrated with artificial intelligence. Cameras not only detect missing a scan, but also replay incidents to the customer on the screen, calling staff only when needed. Similar technologies have appeared in Poland before, which makes our market one of the most advanced in the entire Lidl group.
Automation in commerce and labor costs
The modernization of self-checkouts is also a response to rising labor costs. Since 2020, the minimum wage in Germany has increased by 37 percent and is expected to continue to rise. Along with staffing difficulties and additional costs (e.g. for working on Sundays), the retailer must look for savings in operational processes.
According to market sources, Lidl Polska, as a pioneer in the implementation of SCO checkouts and electronic price labels (ESL), has already managed to reduce employment in stores. The new model allows you to operate more efficiently, even during peak hours, without having to open traditional belt cash registers.
Changes for suppliers and store layout
Self-checkouts with cameras also affect the display of products. Traditional impulse zones, known for their wide range of snacks or drinks at checkouts, are becoming marginal. The space around SCO is much more limited, which forces more frequent replenishment and reduces space for many branded products.
In many stores, quarter pallets and dedicated racks have disappeared, forcing suppliers to change their marketing strategy through aisle promotions, package offers or activities in loyalty applications.
