Poland: Vollmart with more stores
- DRC Discount Retail Consulting GmbH
- 16 hours ago
- 2 min read
Discount Retail Chain Vollmart opened another store, this time located in Przemyśl. The store is within the reach of over a million Poles, and the company announces that it will expand its operations to other cities. Popular discount stores such as Biedronka or Dino may have reasons to be concerned.
Vollmart is part of the Brand Distribution group with 30 years of experience in the FMCG (food and fast-moving consumer goods) industry. Although the chain has only 12 stores in the whole of Poland, the pace of the appearance of new ones is worth noting. In August, the chain's 10th store was opened, in Biała Podlaska, a month later in Dębica, and in October in Przemyśl; the others are located, m.in, in Wieluń, Hrubieszów and Częstochowa. The success of the latter, according to the WP Finanse portal, may encourage Vollmart to expand in larger cities.
Ambitious plans
Vollmart's plans and aspirations go much further, the company strives to be a recognizable brand with a nationwide reach. The growing demand of customers for cheap but high-quality shopping, while accepting a transparent business model, is confirmed by numerous comments on social media, calling for the opening of more Vollmart hard discount stores in other cities. Vollmart actively monitors the market and analyzes customer needs, announcing further expansion throughout the country.
20% cheaper than competitors
Vollmart boasts that its prices are about 20% lower than those of its competitors. Vollmart aims to provide customers with a viable alternative in choosing a grocery store, return to the roots of retail, experience real customer service and access to always the lowest price , without having to hunt for promotions and buy in stock. The discounter also notes a growing group of corporate customers who appreciate service and the possibility of cheaper purchases.
The discounter's assortment includes about 1200 food, cosmetics, household chemicals and industrial products of daily demand. The suppliers are not only international, but above all local manufacturers who produce high-quality products. Vollmart does not intend to compete directly with Biedronka or Dino. According to information from WP Finanse, the assortment of Vollmart stores does not include several types of juices or yoghurts, but one product at the lowest price, which is a reflection of the policy of classic discounters, which used to not have such a wide range of products as they do now.
What are hard discounters?
As Vollmart writes about itself, the chain is a pioneer of the hard discount model in Poland. It is based on minimizing unnecessary costs and optimization, thanks to which stores can offer the customer prices lower than those of the competition. There is a lack of typical shelves and shelves in the outlets, as the products are displayed directly in collective packaging, i.e. cardboard boxes and pallets. The chain is also resigning from introducing promotions and advertising leaflets.
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