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Uzbekistan: Korzinka launches Afzal Market

Discount Retail Chain Afzal Market format reflects the Korzinka’s strategy of developing affordable retail and contributing to an improved quality of life by expanding opportunities for convenient and value-driven shopping close to home.


The Korzinka supermarket chain announces the launch of a new discount proximity retail format under the Afzal Market brand. The first stores have already opened in the Tashkent region, in Dostobod, Chinaz and Yangiyul. The company plans to expand the format to other regions of Uzbekistan in the future.


The new format is designed to improve access to essential goods and provide more convenient solutions for everyday shopping. Afzal Market complements Korzinka’s existing ecosystem and formats. While traditional Korzinka supermarkets cater to larger weekly shopping missions through their scale and extensive assortment, and Korzinka Mahalla stores serve the convenience segment for quick top-up purchases, Afzal Market focuses on offering the most in-demand products at affordable prices.


Afzal Market stores are compact, with an average sales area of 250–300m2, enabling customers in smaller towns and villages to complete their everyday shopping quickly and conveniently. The format combines everyday low prices, an assortment of more than 2,000 products, and the quality standards of Korzinka’s retail network.


The stores offer key everyday essentials, including meat, fruit and vegetables, grocery products, confectionery, children's goods, drinks, household cleaning products and personal care items. Modern retail technologies enable efficient inventory management and help ensure customers have access to the products they need at competitive prices.


“Afzal Market is a format that we are primarily developing in regional areas and smaller communities to make essential goods more accessible in a convenient, safe and modern retail environment. We have focused on the key needs of local residents and optimised our processes to offer consistently low prices every day, without compromising on quality, assortment or food safety. It is particularly important to us that the pricing policy of this new format delivers a lower average grocery basket cost for customers. This makes everyday life more convenient and shopping for high quality goods simpler and more affordable,” said Zafar Khashimov, founder of the Korzinka supermarket chain.


Afzal Market’s pricing strategy is based on a simplified operating model. The smaller store footprint reduces operating costs, while the optimised assortment helps lower storage and logistics expenses. At the same time, Afzal Market stores are designed to cover the full spectrum of customers’ everyday needs. Additional efficiencies are achieved through large-scale purchasing and integrated transport, enabling the company to secure more favourable terms from suppliers.


The opening of the first Afzal Market stores generated significant discussion on social media. Many users noticed familiar elements of the visual identity and commented  about the similarities between Korzinka formats. Afzal Market is a new format developed by the Korzinka team and we are pleased to see that the concept has generated engagement amongst our loyal customers. The project builds on the company’s accumulated expertise and is designed to become just as convenient and well-loved by customers as our other stores.



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