Peru: Dollarcity Accelerates National Expansion in 2026
- DRC Discount Retail Consulting GmbH
- 2 days ago
- 5 min read
Discount Variety Retail Chain Dollarcity started 2026 with seven new stores in Lima and regions, reaching 107 stores and reinforcing its expansion in Peru. The Dollarcity chain of multi-category stores started 2026 with a clear sign of expansion in the Peruvian market. After closing 2025 with 100 operating stores nationwide, the company launched a new stage of growth with the opening of seven new stores in different areas of the country during the first weeks of the year.
This progress confirms Dollarcity's positioning as one of the most dynamic players in low-cost retail in Peru, supported by a strategy that combines territorial presence, accessible formats and a proposal aimed at daily consumption.
A new expansion cycle after reaching 100 stores
The end of 2025 marked a relevant milestone for Dollarcity in the local market. Reaching 100 stores in Peru not only reflected the success of its business model, but also laid the foundation for a new, faster expansion cycle.
With the beginning of 2026, the company activated a first phase of growth that includes openings both in Lima and in regions, prioritizing areas with high commercial traffic and cities with sustained consumption potential.
Lima leads the first openings of 2026
During the start of the year, Lima concentrated three of the seven new stores inaugurated by Dollarcity, especially reinforcing its presence in the south of the capital. These openings seek to bring the chain's offer closer to districts with urban growth and high demand for convenience formats.
Punta Hermosa: new point of sale on the South
Pan-American Highway One of the most outstanding openings in Lima was held in Punta Hermosa, where Dollarcity opened a new store in the Boulevard Puntamar shopping center. This establishment is located on the Antigua Panamericana Sur, kilometer 52.5, a strategic area that combines residential and commercial flow.
The opening in Punta Hermosa responds to the growth of the district as an urban and tourist pole, especially in seasons of high influx, expanding the brand's coverage to the south of Lima.
Chorrillos adds two new Dollarcity stores The district of Chorrillos was another of the key focuses of this stage of expansion. Dollarcity opened two new stores, strengthening its coverage in South Lima and bringing its proposal closer to a greater number of consumers.
The first store is located on Prolongación Huaylas, Defensores del Morro Avenue 1350, a road with high commercial traffic. The second establishment opened its doors inside the Megaplaza Chorrillos shopping center, located at 355 Paseo de la República Avenue, one of the main shopping centers in the district.
With these openings, the chain consolidates its presence in an area with a wide range of population density and growing commercial activity.
Regional expansion
Dollarcity strengthens its national coverage Beyond Lima, Dollarcity's growth plan for 2026 contemplates a strong commitment to regions, where retail consumption has shown constant dynamism in recent years.
In this first stage of the year, the company opened four new stores in different cities of the country, expanding its presence in the north, center and south of Peru.
Cajamarca: strengthening in northern Peru
In the northern region, Dollarcity added a new location in Cajamarca, a key city due to its economic activity and urban growth. The store is located on an area of easy access and high traffic.
This opening reinforces the chain's presence in the north of the country and responds to the strategy of consolidating itself in intermediate cities with high demand for affordable price formats.
Ica: consolidation in a strategic place in the south
Regional expansion also reached the south of Peru with the opening of a store in Ica. The new store is located at the intersection of Las Américas and Fermín Tangüis avenues, a nerve center of local commerce.
Ica has established itself as a place of sustained growth, driven by its agro-industrial, tourism and commercial activity, which makes it an attractive market for the expansion of multi-category retail.
Huánuco: expanding coverage in the center of the country
In central Peru, Dollarcity opened a new store in Huánuco, expanding its geographic reach and strengthening its network of stores outside Lima.
The store is located in a traditional commercial area of the city. This opening responds to the company's strategy of reaching cities with high growth potential and less saturation of similar formats.
Huancayo: reinforced presence in a key city
The fourth opening in regions corresponds to Huancayo, one of the main cities in the center of the country. The new location, called Dollarcity Mariátegui Huancayo, is located on a strategic location within the urban commercial circuit.
With this opening, Dollarcity reinforces its position in a city with strong economic activity and a diverse consumer market.
An accelerated pace of execution at the beginning of the year
The seven openings were completed in the first weeks of 2026, evidencing an agile pace of execution and a previously defined planning. This progress is all the more relevant considering that the company had reached the milestone of 100 stores just at the end of the previous year.
Thanks to these new openings, Dollarcity currently has 107 operational stores in Peru, consolidating its presence nationwide.
The strategy
Dollarcity's sustained growth in the Peruvian market responds to a clear strategy based on several pillars: Balanced territorial expansion between Lima and regions
Strategic locations in high-traffic areas Multi-category proposal focused on affordable prices Efficient and scalable store formatsThis combination has allowed the chain to adapt to different urban contexts and consumer profiles.
The appeal of the multi-category format One of Dollarcity's main differentials is its multi-category model, which brings together products for the home, personal care, organization, decoration, stationery and daily consumption, among others.
This approach makes it possible to capture a wide customer base and respond to different needs at a single point of sale, which is especially attractive in cities with a smaller offer of specialized formats.
Low-cost retail trends in Peru
Dollarcity's expansion is part of a broader trend in the retail sector: the growth of low-cost, high-turnover formats, driven by consumers who prioritize value, convenience and variety.
In this context, chains such as Dollarcity have managed to gain ground both in large cities and in regional markets, taking advantage of changes in consumption habits and greater decentralization of commerce.
Projections for the rest of 2026
Although Dollarcity has not publicly detailed the total number of openings planned for the entire year, the company plans to maintain a sustained pace of growth during 2026, combining new stores in Lima and the interior of the country.
This approach will allow it to continue strengthening its national network, improve proximity to customers and consolidate its position within the Peruvian retail sector.
Dollarcity consolidates its leadership in the local market With 107 operational stores and new openings underway, Dollarcity continues to consolidate itself as one of the most relevant multi-category chains in the country. Its ability to quickly execute its expansion plan and adapt to different regional markets reinforces its competitiveness in an increasingly dynamic environment.
The beginning of 2026 confirms that the company will continue to be a key player in the development of low-cost retail in Peru.
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