Romania: Action announced when the first discount stores and warehouse will open
- DRC Discount Retail Consulting GmbH
- Aug 29
- 2 min read
Discount Variety Retail Chain Action continues its European expansion and will enter the Romanian market in the second half of 2025. The announcement comes after the company reported solid sales growth in 2024 and an ambitious expansion strategy.
Dutch retailer Action, known for its wide range of affordable products, has announced the opening of its first stores in Romania in 2025. Currently, the company is recruiting people responsible for organizing the store, managing deliveries and stocks, as well as training the team during the set-up. The positions are available full-time and do not require previous experience, the job advertisement shows.
"On January 31, we announced our sales growth for 2024, supported by a strong increase in the number of customers. We are ready to start operations in Switzerland in April and have planned to launch in Romania in the fall. Also, in 2026 we will also enter the Croatian and Slovenian markets," said Hajir Hajji, CEO of Action, according to Acrossmagazine.com.
The first stores in Romania, in the second half of the year
Action is preparing the launch in Romania for the fall of 2025, and will open the first stores in Bucharest and Cluj. The company is also looking for employees for future stores in Arad, Pitesti, Cluj, Turda and Târgoviște.
Until then, the company will open its first store in Switzerland on April 5, 2025, followed by a second unit on April 24.
Action, known for its low prices on everyday products, has become one of the fastest-growing store chains in Europe. Entering the Romanian market will bring a new alternative for consumers looking for affordable products.
Products under 2 euros
Action has a portfolio of more than 6,000 products in 14 different categories. Their range includes everyday essentials such as cleaning and sanitary products, but also other types of useful items. A distinctive aspect is the price: more than two-thirds of Action products cost less than 2 euros.
"About two-thirds of our range is flexible, one-third is fixed, and more than two-thirds of all products cost less than €2. We introduce about 150 new products every week to keep our range relevant and to be able to respond to changing customer demands," said the company's representatives at the request of retail.ro.
Building of new Action warehouse
WDP and Action officially signed the contract for the construction of a brand-new Distribution Center in Romania, which will be built to the highest sustainability standards, aiming for BREEAM Outstanding certification.
Looking ahead, the new Distribution Center near Bucharest, set to become operational in 2027, will play a vital role in supporting our expected growth and bringing the Action formula to even more Romanian customers in the years to come.
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