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Chile: Mass starts 2026 with new openings in Chile and exceeds 40 stores

Discount Retail Chain Mass, originally from Peru, started 2026 with new openings, reinforcing its expansion and consolidating its presence in the Chilean market.


The Peruvian discount chain Mass, belonging to the prestigious Intercorp Group, continues its aggressive expansion in the Chilean market with the opening of new stores. This sustained growth seeks to consolidate a business model that has already demonstrated remarkable operational and commercial efficiency in its country of origin, now successfully adapting to the needs of the local consumer.


The formal entry of the discount format into Chilean territory took place at the end of 2024, following the strategic acquisition of a supermarket chain ERBI already established in the country. This operation was specifically designed to quickly introduce the "hard discount" format, laying the necessary operational foundations for a massive deployment in various urban areas of the region.


Mass's business model is characterized by offering low prices in a sustained manner through simplified processes and efficient inventory management. By keeping costs low without compromising the availability of key products, the brand manages to position itself as a highly competitive option compared to traditional alternatives, always prioritizing direct customer savings.


By focusing primarily on own brands and an optimized assortment, the company ensures the constant availability of household essentials. This strategic commitment allows Mass to operate with superior efficiency, making it easier for the benefits of the low operating cost to be passed directly on to the final price.


Where are the new Mass locations located?

The Peruvian chain opened three new stores during the second week of 2026. With its characteristic yellow color, the establishments are strategically located in the city of Quillota, in the Valparaíso Region, central Chile.


With these new openings, the Peruvian chain Mass has reached a total of 43 operational stores in Chile, surpassing the 33 stores initially acquired from ERBI. This increase is notable if one considers the short time that the company has been operating in the Chilean capital, since its first store in Santiago was inaugurated just four months ago, marking a pace of expansion that shows the aggressive strategy with which it seeks to position itself in the market.


Mass prioritizes retail locations that have more than 200 square meters of useful area to guarantee efficient operations at each point of sale. Likewise, the Peruvian hard discount chain seeks to install itself preferably on the first floors of buildings, a strategy designed to maximize the reach and Facilitate customer access in urban areas with high pedestrian flow and high population density.



Where do the rest of the Mass stores operate?



Currently, Mass maintains a consolidated operation in various communes of the Metropolitan Region and other provinces, strengthening its proximity network

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