China: Consumption crashes, 30,000 customers rush into new Aldi
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China: Consumption crashes, 30,000 customers rush into new Aldi

Updated: Sep 24

Discount Retail Chain ALDI China opened a new store in Wuxi Economic Development District, Wuxi, Jiangsu province, on July 19.


ALDI is recognized for its premium products at affordable prices, has been growing in China since 2019. During its opening week, the new store featured exclusive promotions and giveaways attracting more than 30,000 customers on the first day.


The new ALDI store is situated in the center of WEDD, adjacent to Jingui Park Station on Subway Line 1. This strategic location provides convenient access for residents and commuters alike.


ALDI's iconic full-case displays, optimized inventory management, and self-checkout systems aim to enhance shopping efficiency and enjoyment, reducing time and effort.

ALDI China offers more than 80% locally sourced suppliers, complemented by global supply chain management and quality control. Prepare to embrace a new lifestyle of "good quality, low prices" in Wuxi soon.


Aldi plans to open hundreds of new stores in China

The middle class of the Chinese population is growing rapidly, ​​reason enough for the German discounter ALDI to open many new stores in one of its "most interesting markets."


The food discounter ALDI SOUTH GROUP is planning hundreds of new stores in China. "China is and remains one of the most interesting markets in all areas, and the rapidly growing size of the middle class is leading to enormous potential in the food market," ALDI China CEO Roman Rasinger told the "Handelsblatt" (Monday edition). So far, ALDI is only present in Shanghai.


The city, with its 25 million inhabitants, and the Yangtze River Delta with over 100 million inhabitants, are "currently a priority" for ALDI, Rasinger told the newspaper.


Three years ago, ALDI opened its first stores in Shanghai. The report stated that the retailer has now gained so much experience with the new market that it can accelerate its further expansion. Rasinger sees potential for a three-digit number of stores in Shanghai alone.


ALDI targets cities with a population of one million in the Yangtze Delta

But ALDI's plans already go beyond that. The Yangtze Delta is home to numerous other cities with a population of one million, such as Hangzhou and Nanjing. "Which city will be next is currently being evaluated," reported Rasinger. Aldi has great potential to fill "blank spots on the supply map."


Unlike in Germany, ALDI does part of its business in China through e-commerce and delivery services. ALDI SOUTH does not disclose sales figures in China. However, according to the report, the market research firm WGSN estimates that the discounter is likely to generate sales of $80 million (€78.3 million) from its stores in China this year.


See here the latest opening video: https://www.youtube.com/watch?v=1gGczOX-cVM


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