UAE: Majid al Futtaim’s discount grocer SAVA opens its 12th store

Discount Retail Chain SAVA owned by Majid al Futtaim-owned has opened its 12th store in the UAE, its second store in the emirate of Ras Al Khaimah. Its first store opened in Ras Al Khaimah in January 2026, followed by a new SAVA store in Al Ain on January 31st, 2026. SAVA is now present in six emirates in the UAE.

SAVA is the discount grocery arm of Majid Al Futtaim, the Carrefour franchise partner in the Middle East and some markets in Africa. The first SAVA stores opened in October 2025 in Dubai. Majid al Futtaim opened 9 stores by the end of 2025.

SAVA uses smaller store formats and operational efficiency to sustain low pricing. More than 90% of Sava’s inventory consists of private-label items manufactured by third-party contractors in the UAE and Europe. Majid al Futtaim supplements this core stock with roughly 200 weekly promotional offers.

It is part of a growing discount sector in the Middle East that includes ViVA (UAE and Saudi Arabia), Dukan (Saudi Arabia). The broader trend is also towards supermarket chains adopting more aggressive promotional activity and EDLP, and also increasing the penetration of private label in their store mix.

For Majid al Futtaim, SAVA represents its second own-developed grocery retail brand. The company has also replaced the Carrefour brand in Jordan, Oman, Bahrain and Kuwait after a consumer boycott of the French retail brand led to falling sales.

Read more: Majid al Futtaim's discount grocer SAVA opens its 12th store in the UAE - Trendtype Africa and Middle East

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