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Peru: Dollarcity opens its first store in Peru and plans new openings

Updated: Jun 23

Discount Variety Retail Chain Dollarcity arrived in a historic city in the interior of the country, marking a new milestone in its expansion strategy in the Peruvian market. This move is part of its growth plan, focused on strengthening its presence in regions with high consumption potential. The commitment responds to the trend of decentralization of retail to intermediate cities, where the demand for affordable alternatives is growing.


With this opening, Dollarcity reaches a total of 112 operational stores in Peru, reinforcing its position in the retail discount segment. The new location also contributes to expanding its logistics network outside Lima, optimizing its coverage nationwide. Its business model, based on competitive prices for everyday consumer products, continues to be the axis of its sustained growth in the country.


In which city did you open your first Dollarcity store?

As reported by Peru Retail, the brand opened its first store in the city of Ayacucho on June 8, located on Pérez de Cuéllar Avenue, in the province of Huamanga. The store has an area of 1,200 square meters, designed to meet a high demand from consumers. The coordinations to carry out the project began in 2025, after various negotiations between the parties involved.


Inside the store, customers can access a wide variety of imported products, covering categories such as household items, decoration, gastronomy, personal hygiene, pets and everyday consumption. During the inauguration, a high influx of public was recorded from the first hours, which generated a constant flow of visitors inside and outside the establishment.


The great expectation for the opening also caused a temporary increase in vehicular traffic in nearby areas due to the massive arrival of users. In view of this, the staff of the premises recommended that attendees go in an orderly manner to avoid crowds. The arrival of this format seeks to energize the local market with a proposal focused on products for daily use and affordable prices.


The Next Steps in Dollarcity's Expansion

Beyond its first store in the city, Dollarcity plans to expand its presence in Huamanga with the opening of two new stores. According to information known by Peru Retail, these establishments would be located in the district of San Juan Bautista and in the downtown area of the city. However, the company has not yet officially confirmed the final location of these additional outlets.


The expansion of the chain would also be linked to the generation of direct and indirect employment in the region. This impact covers areas such as customer service, logistics, security and complementary services, boosting local economic activity. According to the INEI, commerce continues to be one of the main drivers of urban employment in the country.



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