Market Research company Kantar Germany presented its BrandZ Top 50 Most Valuable Brands in Germany, which now total US$372 billion, an increase of 5% over the past two years.
Retail is the largest category with a total of 11 brands. Their total value amounted to 49.2 billion dollars.
Aldi more valuable than Lidl
Aldi saw a 17% increase in brand value compared to 2021, ranking seventh overall. Its biggest rival, Lidl, also saw a significant increase in brand value, by 23 percent, securing 10th place in the ranking.
The DM drugstore chain recorded a 17% increase in brand value, placing it in 25th place, while the Rossmann drugstore chain recorded a 15% increase and took 29th place.
In turn, Edeka recorded a 26% increase in brand value, ranking 21st, Kaufland with a 20% increase secured 31st place, and REWE took 34th place (25% increase in brand value).
Other retailers that appeared in the ranking were: Zalando (26th place), Otto (35th place), Fielman (45th place) and Tchibo (49th place).