Germany: Aldi Nord back on course for growth in 2025
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Germany: Aldi Nord back on course for growth in 2025

Discount Retail Chain Aldi Nord returned to profitability in 2024, after several years of restructuring and economic challenges. The traditional discounter from Essen can record a significant increase in sales and again a positive annual profit.


According to market research figures, Aldi Nord was able to grow about two percentage points better than the average of other discounters up to and including April of this year. Here, the survey app Yougov gives the average at 4.1%. According to Aldi, the company has been growing continuously above the market since the middle of last year. In 2024, the German national company was also the sales catalyst for the entire Aldi Nord Group. There was an increase of 500 million euros, almost half of the total growth of one billion euros. This corresponds to an increase of 3.1% with a total volume of 32 billion euros.  


Positive factors for the current turnaround include internal restructuring. In addition, investments in prices and an optimized range of fruit and vegetables will come into play. The improvements in the own-brand private label range have also been able to increase the shares, also internationally.


Increased expansion abroad

Business developed particularly well in the foreign markets, especially in France, Spain and Poland. There, the discounter is benefiting from a continued strong trend towards price awareness and a growing interest in private labels. Aldi Nord scored particularly well abroad in the organic and sustainability segment. The introduction of new product lines under the "Aldi Nur Nur Nature" label met with a great response, also because the products were equipped with credible transparency and independent seals. The numerous new openings last year also contributed to sales growth.


Another reason for better earnings was the conversion into a holding foundation. Since the changeover, the income from coffee production, the company's own mineral waters, as well as the income from real estate, has been included in the overall result. 


For the coming years, Aldi Nord has set itself the goal of continuing on the path it has embarked on and continuing to grow profitably. The focus is now to be increasingly on digital services and also on new cooling technologies in the stores. A lot of money has to be saved here in process costs, as well as in energy. This will also help to be able to react even more strongly to main competitor Lidl in the future.


Aldi is planning 500 new openings for the current year alone, but older locations will also be replaced. A positive example of this is Spain, where the 500th Aldi. Market is emerging. If everything goes according to plan, Aldi will then have almost 5,600 stores in Europe.



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