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USA: ALDI opens further stores in Manhattan

Discount Retail Chain ALDI USA, one of the fastest-growing grocery chains that’s popular because of its low prices, is set to open its first location in midtown Manhattan in New York City.


The 25,000-square-foot Aldi store, to open in 2026, will be located on 42nd Street on the edge of Times Square in The Ellery, a new luxury residential building.


"In 2026, ALDI will bring unbeatable value, award-winning products and a simpler shopping experience to one of the largest markets in the country,” an Aldi spokesperson told. “Our first store in midtown Manhattan will deliver what people already love about Aldi, a smaller footprint, curated selection of on-trend, award-winning products and a grocery experience that saves shoppers time and money.”


ALDI already has several locations in NYC, including a store on Manhattan’s Upper East Side. The 25,000-square-foot outpost at the edge of the bustling Times Square area is smaller than most ALDI stores, given the site, but will be considered a flagship store for fast-growing ALDI. 


“The ALDI flagship location at The Ellery marks a major milestone in the transformation of the Times Square area into a premier residential destination,” George Tsapelas, senior vice president with Taconic Partners, said in a statement. “ALDI is an ideal neighbourhood partner, offering the West Side a much-needed grocery store that will resonate with our residents and the community.”


With its no-frills, small-sized, hybrid grocery/discount store concept, ALDI sits in a sweet spot with shoppers as more families turn to low-cost sellers of groceries and everyday essentials to help them stay within budget and keep expenses down.


ALDI is able to keep its prices low and compete aggressively with other value-priced grocery sellers, such as Walmart, because 90% of its products are private label instead of higher-priced branded alternatives.


Its customers, including the 3.5 million members of the ALDI Aisle of Shame Facebook page, appreciate ALDI’s small-store format for another reason, it allows them to save time by getting in and out of the store quickly compared to a Walmart Supercenter.


Plus, every ALDI store has a middle aisle called “ALDI Finds,” also dubbed as the “aisle of shame.” It’s stocked with all kinds of unexpected items, candles, clothing, shoes, pet products, lawn decoration, home decoration, school supplies and toys.


ALDI said its newest Manhattan store is “another big step in our journey to make affordable, quality groceries available to more people. Shoppers everywhere are feeling the squeeze of high grocery prices and ALDI is showing up with real value, saving a family of four nearly $4,000 per year."


ALDI, which is already spreading across America’s neighbourhoods at a furious pace, plans to add more than 225 stores this year. ALDI currently operates more than 2,500 stores in the US.


“Opening our first store in the heart of Manhattan will be a significant milestone for ALDI as we continue to expand access to affordable, quality groceries in the most in-demand locations across the country,” said Chris Daniels, regional VP at ALDI. “This location will allow us to provide New Yorkers with a simpler, quicker, and more enjoyable shopping experience with great products at the lowest prices, every day.”


“ALDI is an ideal neighbourhood partner, offering the West Side a much-needed grocery store that will resonate with our residents and the community,” said George Tsapelas, SVP at the developer, Taconic Partners.


Shoppers will browse a thoughtfully curated assortment of products for a quick, easy shopping experience for both nearby residents and city visitors. ALDI is also touting its low prices in a typically-expensive part of that metro area.


The store on 42nd St. will be ALDI’s second location in Manhattan. The grocer operates one store in East Harlem and serves customers in other boroughs, including Queens, Brooklyn and The Bronx.


Batavia, Ill.-based ALDI U.S. serves millions of customers across the country each month with more than 2,500 stores in 39 states. ALDI is No. 25 on The PG 100, Progressive Grocer’s 2025 list of the top food and consumables retailers in North America. Progressive Grocer also named ALDI among its 10 Most Sustainable Grocers. 


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